Background: The Company is a Datamatics Group company, promoted by Dr. Lalit S. Kanodia. The Company has beenspearheading the Datamatics Group’s business activities in the information technology enabled services / business processoutsourcing sector for over 10 years. The Company has well developed business operations in the country through welltrainedhuman resources, adequate infrastructure and international clients.Business Offerings: The Company’s principal objective is to be the largest third party pure-play business process outsourcingcompany in India.The Company has, over the years, developed competencies in the business process outsourcing segment and has moved upthe value chain by offering end-to-end services in content management, back office processing in finance and accounts,human resource & claims processing and related software services to its customers worldwide.Competitive AdvantagesCertified Client track record: The Company’s client profile includes companies among the Fortune 100 corporations. Itsmajor clientele include world leaders like Lexis-Nexis (a division of Reed Elsevier Inc.), Computer Sciences Corporation, UnisysInc., CCH Inc., Ford Motor Company and DaimlerChrysler Corporation. The Company’s roster of over 80 clients provides itwith an enormous referral base easing its subsequent selling efforts.Delivery model & proprietary process and technology: The Company’s delivery model is built upon a combination of itsdeveloped expertise in the areas of automated workflow and its human resource talent pool. It has built up a mix of in-houseas well as virtual employees to facilitate quality delivery of services to its clients. It utilizes various proprietary processesand technologies to enable effective and efficient dissemination of information throughout the organization, to its virtualemployees, and to its customers as required for its business, while ensuring confidentiality, integrity and availability. Thismodel, amongst other benefits, enables the Company to scale up its operations and cater to variations in volumes in businesswithout impacting its fixed cost.Infrastructure & Human Resources: The Company has a total area of 73,085 square feet at two different locations in Mumbaiand in one location in Chennai. This includes 30,419 square feet of long-term leased premises in SEEPZ, 40,000 square feetindependent building at MIDC and 2,666 square feet of leased premises at Chennai both registered with Software TechnologyPark of India. The Company has over 900 full time employees, 600 of them being in India and 300 in overseas subsidiariesalong with over 1200 virtual employees (Knowledge Associates).Quality Standard: The Company is an ISO9001: 2000 certified organization and has embarked upon the 6-sigma quality program.Content management & back office processing divisions of the Company today can offer 99.997% accuracy in their deliverables.Further, the Company has been certified for the security standard BS 7799 by STQC Certification Services.Partnership/Alliances: The Company has partnerships and alliances with a number of strategically important companies likeFileNET Corporation USA & Hummingbird (document management and workflow solutions), Computer Sciences Corporation(data migration services to insurance industry), Ascential Software (data warehousing), and CCH Inc. (tax processing). TheCompany has been awarded FileNET US - Service Provider of the year 2002 and the Hummingbird, Asia Pte Limited - BestImplementation partner 2002-2003.Growth StrategyThe Company is well positioned in the business process outsourcing industry and has strong management capabilities.These are backed by a good historical track record and excellent infrastructure (physical, technological and human resources).These characteristics have, over the years, transformed many a customer-vendor relationships to preferred partnerships andalso grown to strategic partnerships. Its investments in marketing infrastructure, acquisitions and building strong alliancesand partnerships should help it in the future.